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PRESS RELEASE: The World’s First HYLA Concept Store




HLYA Premium Store @ MyTOWN Shopping Centre
The World’s First HYLA Concept Store


Kuala Lumpur, 18th March 2017 - HYLA, an industry leader in Air & Room Cleaning System, announces the debut of its first flagship new retail concept in Kuala Lumpur with the opening of HYLA Premium Store Kuala Lumpur. Located at MyTOWN Shopping Centre KL which is adjacent to IKEA Kuala Lumpur, the store will feature the entire HYLA products portfolio. Established in Malaysia since 2004 with thousands of existing HYLA users, its retail opening is timely and truly a testament of its continued support from its loyal customers who are seeking only the best in cleaning perfection. 

Serving as a gateway into the world of HYLA's cleaning perfection, HYLA Premium Store @MyTOWN will celebrate an official grand opening on Saturday, 18 March 2017. The event will be witnessed by Mr Wilfried Metzger, CEO & President of HYLA International GmbH & Co. KG and Mr. Giuseppe Madonia, Managing Director of HYLA International GmbH & Co. KG. 

"Perfect for HYLA enthusiasts, existing customers and new customers alike, the HYLA Premium Store @MyTOWN creates a completely immersive experience into the world of cleaning perfection," said Albert Ng, CEO of HYLA Premium Store. "HYLA has always strived to be the best in German engineering, having achieved many International awards including plus X award 2016/17 for high quality, design, ease of use and functionality. We are also proud to be the official sponsors of Formula E German racing team, ABT Schaeffler Audi Sport. 

With the inception of HYLA Premium Store, we are now able to offer a complete showcase for our products and services as well as a creative setting for our customers, bringing cleaning to a whole new level. As a unique lifestyle destination, the HYLA Premium Store @MyTOWN KL will also be able to provide customers the opportunity to discover the art of cleaning perfection within the retail space – which includes a coffee room, theatre room, a show gallery set-up to feature live demonstration of HYLA product's portfolio and the exceptional performance of the HYLA hydro cleaning system. 

Keeping in line with HYLA's commitment to improve the lifestyle and enjoyment of cleaning and deepening knowledge of what cleaning and healthy living environment can benefit, the HYLA Premium Store @MyTOWN KL will also be an ideal setting for HYLA users to explore and familiarize with the HYLA's ease of use and functionality through its daily workshop. 
To celebrate the grand opening of the HYLA Premium Store @MyTOWN, HYLA will host a number of programmes throughout the day on 18 March 2017 which includes in-store tour highlighting HYLA's products portfolio, its brand loyalty program apps – the HYLA Apps2U, referral redemption's and a cocktail party for showcasing the HYLA Premium store to invited special guests. The highlight of the day will be a sneak peek of its HYLA Swarovski limited edition, luxury line fragrance launch and HYLA personalized. 

HYLA Swarovski limited edition is certified by Guinness World Record as the most expensive cleaner in 2012. With the introduction of the Swarovski edition, orders are customized and guaranteed to offer luxury exclusivity in each of its design.

The HYLA Premium Store @MyTOWN KL is wholly owned by HYLA Premium Boutique (M) Sdn Bhd and will be open seven days a week from 16 March 2017. It also provide customers with the opportunity to schedule private appointments.

HYLA – CLEANING PERFECTION

PRESS RELEASE: Shopee Launches Mobile Madness for the Month of February

Shopee Launches Mobile Madness for the Month of February
“The Best and Lowest Prices for Mobile Phones Nationwide”
KUALA LUMPUR, 8 February 2017 – Shopee, a leading mobile-first marketplace with 25 million installs across South East Asia and Taiwan will be launching its Mobile Madness Campaign in Malaysia throughout the month of February, offering the best mobile phone deals that will drive tech lovers into a shopping frenzy.

As of February 2017, Shopee Malaysia has recorded more than 2 million installs while being recognised as the only platform which provides both Free Shipping and Zero (0) Commissions for both consumers and merchants. By doing so, Shopee is able to pass on all cost savings from merchants directly to the end consumers, ensuring that it maintains the lowest prices nationwide for all its mobile phone deals.  

Displaying Show Your Crack IG.jpg“Given our distinct price advantage, our mobile phone category is one of the fastest growing categories on Shopee. Moving forward, we want to put Shopee as the go-to platform in Malaysian minds when it comes to purchasing their next mobile phones. Throughout the campaign, Shopee will be working with established brands such as Samsung, OPPO, Xiaomi, Huawei, ASUS, Honor and Lenovo for to offer the best deals for our users. With Shopee, users can be ensured that they are getting their phones for the lowest price nationwide,” Regional Managing Director, Ian Ho stated.

The Mobile Madness campaign highlight, ‘8 Days of Mobile Madness’ will take place from 21  to 28 February, featuring popular mobile phone brands that consumers can purchase from as low as RM150!  Each day, Shopee is running a different promotion to bring out the best of mobile phone deals at the best bargains. Keep checking the Shopee App to find out which mobile phone models and accessories are up for grab to suit your 2017's mobile needs.

Displaying Show Your Crack Info.jpgTo start the momentum, users can join the 'Show Your Crack' contest from 9 to 24 February 2017. Hardcore mobile users can snap a photo of their cracked phone screens and upload it on Facebook & Instagram to win a brand new Huawei P9 phone. Every entry will be rewarded with an RM50 voucher valid to use for their next mobile phone purchase.

Famous celebrities/influencers such as Anzalna Nasir, Kamal Adli, Faiz Dickie and Ucop are among those who will join in the fun of Shopee Mobile Madness. Keep connected with your icons to find out more!

For more information, visit Shopee website: www.shopee.com.my and look out for updates on Shopee App, downloadable for FREE on App Store and Google Play.

PRESS RELEASE: CAPRI BY FRASER KUALA LUMPUR USHERS IN THE NEW YEAR WITH A BIG FEAST

Kuala Lumpur - The year of the rooster of 2017 leaped into Capri by Fraser Kuala Lumpur. In merriment of the New Year, Caprilicious the all-day dining is serving an array of stunning spread of Chinese New Year delicacies that leaves patrons wanting more. 
 
 

To suit the year of good fortune and great health, delicious Yee Sang is made available from 16 January until 10 February 2017 during lunch and dinner where choices of Jellyfish, Fresh Salmon, Seared Tuna and newly introduced Soft-shell Crab are hand-picked carefully for a minimum number of 5 people and price from RM48nett. The International Lunch Buffet spread continues until 10 February on weekdays from 12:00noon to 2:30pm and priced at RM58nett for an adult and half price for children ages between 6 to 12 years old. On Mondays Caprilicious offers Buy1 Free 1 to all diners. Among the delicious spread that will be served on the buffet line are Braised dried oyster broccoli and tau kan, Deep fried shrimps with garlic lover sauce, Braised Chinese mushroom and bamboo pit with gingko nut, Roasted Duck coated with sesame seed and sweet plum sauce, Stir fried prawn with salted egg York, Hunan chicken and Loh hon guo with dried longan and sea coconut. There are 5 different sets of menu that run on rotation from Monday to Friday.

Apart from the delicious spread, a festive room promotions for the long weekend is priced exclusively from RM276.50+ per night in a Spacious Studio Deluxe with a surprise gift of lucky draw for every booking made with Capri by Fraser Kuala Lumpur website. Not only that, we value every guest that checks in and be handed an “Angpow” and a chance to spin on the Wheel of Prosperity upon check in. For further inquiries, you may contact 0323860888 or email in at resevations.kualalumpur@capribyfraser.com.



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